Overview

A population of over 1 billion people and rising disposable income levels (per capita income rose to ~Rs. 95000 or US$ 1301 in 2019 from ~Rs. 73000 or US$ 1000 in 2015) make India one of the most lucrative markets for smartphones. The market has recorded a 10-fold expansion from ~14.5 million shipments in 2011 to ~150 million in 2020. In 2020, the Indian market declined by 4%, but still outperformed markets such as North America, Latin America, and Africa.

According to Counterpoint Research, smartphone shipments are estimated to reach 173 million in 2021, a ~14% increase from the 2020 figure. Buoyed by an improved economic environment, the demand for smartphones in 2021 will be driven by elevated consumer spending.

A few years ago, the market was dominated by Blackberry and Nokia. But now, the Chinese brands, along with Samsung, have swarmed the market with cheaper smartphones. Xiaomi holds the top position, with 28% shipment market share, followed by Samsung (18%), as of the second quarter of 2021. A few of the notable Indian players include Micromax and Intex, with Reliance soon launching its own android smartphone.

All Mobile phones have been included in the mandatory BIS / CRS Registration Scheme under IS standard - IS 13252 (Part-1). This product cannot be exported/imported or sold in the Indian consumer market without BIS Registration. We provide complete BIS Registration consultancy services for your product from start to end, during which assist you in all types of documentation formalities and we take care of all liaisons with BIS Office in India.

Mobile Phone growth of approximately a billion is required to be sold in India throughout the following five years, driving the number of Mobile Phones clients past the 100-million-mark, which suggests just about 55% of the populace will have a cell phone. These patterns in anticipated market development, present a generous chance for each major part in the versatile worth chain when the second-biggest cell phone market by volume is still under-infiltrated and developing, while cell phone request has disappeared for the remainder of the world. Moreover, the public authority has dispatched certain drives like Digital India that means to connect the country's metropolitan advanced gap. Projects, for example, Make in India in a state of harmony with Digital India will empower neighborhood advancements with the potential for some, new computerized new businesses to empower further joining of nearby highlights and administrations. Accordingly, privately produced less expensive cell phones incorporating universal cell fueled web networks with localization of substance and administrations, can draw in the following countless clients to drive the advanced upheaval in India. The becoming carefully associated cell phone client base - will drive progressive digitization across the e-administration, medical care, banking, schooling, and amusement.

Mobile phones are a major part of the life of everyone and without this gadget, life seems to go with difficulty. In India, there are more than 400 million mobile phone users and it is mandatory to pass the BIS Certification for Mobile Phones to trade the product freely. The Ministry of electronics and information technology (MEITY) had notified the importance of mobile testing. So, it was a necessity to make mobile phones count under the assured gadget. This is the reason why BIS Registration for Mobile phones comes necessary.

BIS India mobile certification assures the reliability and security of the product. Anyone can freely sell mobile phones in India after the BIS certification. So, before selling the mobile phones, the manufacturer has to go through some documents works and it takes a small period of time to complete the certification process. Ornate Quality Services is the most trustworthy company for BIS certification for the Mobile Phone process and we have passed years of experience as the agent for certifications.

The process follows the steps of testing and scrutinizing mobile phones in the labs before getting the green light to sell products in the market. We take care of all the processes with the BIS office in India. This certification needs renewal within a mentioned period of time and your license to sell mobile phones can be assured without any hurdle.

Lithium-ion cell is a core component for the mobile phone industry and as of now, these cells are imported to be fitted into battery packs that are assembled in India. Of the total 120 firms producing mobile phones and accessories in the country, about 20 are battery pack assembly units.

THE SMARTPHONE BOOM

Last year, India overtook the United States to become the world’s second-largest smartphone market, after China. Statistics suggest that there will be 780 million connected smartphones in 2021, compared with 359 million in 2016, according to a study by Cisco Systems. Smartphone makers from Xiaomi Corporation to Oppo Mobiles are building factories in the world’s fastest-growing market for the product bolstering the push by the Indian Government, to encourage overseas investors to ‘Make in India’. India’s smartphone market grew 14 percent with total shipments of 124 million units in 2017, the fastest pace of growth among the top 20 markets, according to International Data Corporation (IDC). Demand for new phones is surging in India, helped in part by the Indian major, Reliance Group, offering USD 23 4G feature phones, free voice services, and cheap data plans. Further, Xiaomi said in April that it will set up three more factories in India.

India accounts for 30 million smartphone purchases every quarter, and this percentage keeps increasing several times a year. According to IDC and the Ericsson Mobility Report, mobile subscriptions in India are expected to rise to 1.4 billion by 2021.

This is the reason why smartphone makers like Apple and Samsung consider Indian consumer preferences while incorporating changes and new features in their devices. India being a huge market, the wants and desires of Indian customers have a big impact on sales.

Being a price-sensitive market, the sub-10,000 segment of smartphones has seen the highest sales since 2012. Every smartphone maker wants to capitalize on the demand for budget devices with sub-10,000 offerings. From local brands like Micromax to Karbonn to foreign brands like Samsung, Xiaomi, and HTC, budget smartphones have flooded the market.

RECENT DEVELOPMENTS

Samsung Electronics Company has opened the world’s largest mobile phone factory in India, in a win for Indian Prime Minister Shri Narendra Modi’s flagship program to lure investors to manufacture in the country. This will double Samsung’s Noida unit capacity for mobile phones to 120 million units a year from 68 million. The company has taken the ‘Make in India’ initiative to another level by launching the ‘Make for the World’ initiative as part of which it aims to export mobile handsets produced in India, to overseas markets.

AN EXCITING FUTURE

The mobile phone manufacturing industry is expected to reach a size of USD 217 billion by 2020. Moreover, a rise in mobile-phone penetration and a decline in data costs will add 500 million new internet users in India over the next five years. Fast Track Task Force (FTTF), under the Indian Ministry of Electronics and IT, estimates 500 million mobile phone production in India by 2019, valued at USD 46 billion. The target is also to create a component manufacturing production worth USD 8 billion and employment worth USD 1.5 million by 2019. The factors that will ensure the market remains on an upward curve, include low smartphone penetration, ease of foreign investment in India, and the ascendency of Long-Term Evolution.